Free tools · No signup · Grounded in real deal data

Free tools for app and SaaS founders

Interactive calculators and models for the metrics that drive your app's valuation. Built with transparent methodology and current industry benchmarks.

Flagship · Live

App Valuation Calculator

The full fair-market valuation tool. Combines revenue, churn, growth, owner involvement, and acquisition channels into a single estimate — with a low/high range and breakdown. Based on 1,000+ public deal data points.

1,000+ deals Open methodology Quarterly updates ~3 min to run
Value my app →
Live

Churn Impact Calculator

See how much revenue you're losing to churn — and how much enterprise value you'd unlock by improving retention. Uses compound retention math and 2025-2026 benchmarks from RevenueCat, Recurly, and Adapty.

Compound math Industry benchmarks Valuation impact ~2 min to run
Run the calculator →
// On the roadmap

Coming next

Nine more tools planned across retention, growth, and developer monetization. Each one ties back to the metrics that drive app and SaaS valuations.

// Retention & revenue 2 coming
Coming soon
💰
Subscription Revenue Calculator
Model MRR, ARR, and net revenue with platform fees, growth rate, and churn. Connects revenue figures to valuation multiples.
In development
Coming soon
🧪
IAP Price Tester
Test how price changes affect revenue, conversion, and per-user value. Side-by-side current vs. proposed pricing impact.
In development
// Conversion & growth 2 coming
Coming soon
📝
Paywall Copy Generator
Generate paywall headlines, bullets, and CTAs tailored to your app category, audience, and pricing model.
In development
Coming soon
🏪
App Store Listing Generator
Generate optimized App Store and Google Play listings — title, subtitle, description, keywords — based on your app's positioning.
In development
// Monetization code snippets 5 coming
Coming soon
📦
StoreKit 2 Subscription Example
Copy-paste Swift code for iOS subscription handling with StoreKit 2. Setup notes, common mistakes, and revenue tracking.
In development
Coming soon
🤖
Google Play Billing Example
Kotlin example for Android subscription setup with Play Billing Library v6+. Includes purchase verification and renewal handling.
In development
Coming soon
🐱
RevenueCat Setup Example
Quickest path to cross-platform subscription handling with RevenueCat. iOS + Android + web in under 50 lines.
In development
Coming soon
🎨
SwiftUI Paywall Screen
Production-ready SwiftUI paywall component with subscription tiers, trial offers, and conversion-optimized layout.
In development
Coming soon
🤖
Kotlin Paywall Screen
Jetpack Compose paywall component for Android with trial flows, tier selection, and Google Play Billing integration.
In development
// Why these tools

Built for the metrics that actually drive valuation

Most "app revenue calculators" are toys that multiply numbers and stop there. AppStock's tools are built around the framework brokers and acquirers actually use to price app businesses.

// 01
Real industry benchmarks
Every tool cites current data from RevenueCat, Adapty, Recurly, Flippa, Acquire.com, and other public sources. No made-up "industry average ~5%" claims.
// 02
Connected to valuation
Every tool's output ties back to the question that matters: what is this metric worth in enterprise value? The numbers come from AppStock's published methodology.
// 03
No signup walls
All tools are free and run entirely in your browser. We never store your inputs unless you specifically request the detailed PDF report from the main valuation tool.
// Ready to go further

Get the full picture of what your app is worth

Individual tools show one metric at a time. The main AppStock valuation tool combines churn, growth, owner involvement, acquisition channels, and category benchmarks into a single fair-market estimate — with comparable sales data.

Run the valuation tool → Read the methodology