Privacy Policy

1. Overview

AppStock ("we," "us," "our") respects your privacy. This Privacy Policy explains what information we collect when you visit appstock.com or use our valuation tools, how we use that information, and what rights you have to control it.

This policy applies to all visitors and users of the AppStock website. By using AppStock, you agree to the practices described here. If you don't agree, please don't use the site.

2. Information we collect

Information you give us directly

• Valuation calculator inputs. When you use the valuation tool, you enter information about your business (revenue, retention, growth, platform). This data is processed in your browser and is not stored on our servers unless you request a detailed PDF report.
• Email address. When you request a detailed PDF report, sign up for updates, or use the contact form, we collect your email address.
• Contact form submissions. Name, email, and any messages you send through our contact form.
• Comparable sale submissions. If you voluntarily submit a comparable sale to our database, we collect the information you provide.

Information collected automatically

• Log data. When you visit the site, our hosting provider automatically logs your IP address, browser type, referring page, and time of visit.
• Analytics data. We use Google Analytics to understand which pages are popular and how the site performs. This may include anonymized identifiers, page views, session duration, and approximate location (city/country level).
• Cookies. See section 4 for details.

3. How we use information

We use the information we collect to:

• Provide the valuation tool and deliver requested PDF reports
• Respond to your contact form submissions and emails
• Send you updates about AppStock (only if you've opted in)
• Improve the site, the methodology, and the user experience
• Detect and prevent fraud, abuse, or technical problems
• Comply with legal obligations

We do not use your information to:

• Sell or rent it to third parties
• Target advertising at you on other sites
• Profile you for marketing beyond AppStock's direct communications

4. Cookies & tracking

AppStock uses a small number of cookies, in two categories:

Essential cookies

Required for the site to function — for example, remembering whether you've accepted the cookie banner. These cookies cannot be disabled.

Analytics cookies

We use Google Analytics to understand site usage. These cookies are non-essential and you can opt out by adjusting your browser settings or using your browser's "Do Not Track" feature.

We do not use third-party advertising cookies, behavioral tracking pixels, or social-media widgets that track you across the web.

5. Sharing & third parties

We share information only with services that help us operate AppStock:

• Email delivery — Mailchimp to send PDF reports and updates if you've opted in.
• Hosting — We host the website and stores log files.
• Analytics — Google Analytics processes site usage data.
• Form processing — WPForms processes contact form submissions, which are then emailed to us.

We may also share information when required by law (e.g., a court order or subpoena), to protect our rights, or to investigate fraud.

If AppStock is acquired by another company, your information may be transferred as part of that transaction. We'll notify you in advance via the email address on file (if applicable).

6. Data retention

We keep different types of data for different lengths of time:

• Email subscribers — until you unsubscribe (one-click in every email)
• PDF report requests — email kept indefinitely unless you ask us to delete it
• Contact form submissions — kept for up to 2 years for follow-up purposes
• Analytics data — kept according to our analytics provider's retention policy (typically 14-26 months)
• Server logs — kept for up to 90 days for security and debugging

7. Your rights

Depending on where you live, you may have the following rights regarding your personal information:

• Access — request a copy of the personal data we hold about you
• Correction — ask us to fix inaccurate data
• Deletion — ask us to delete your data ("right to be forgotten" under GDPR)
• Portability — receive your data in a machine-readable format
• Opt-out — unsubscribe from marketing emails or restrict data processing
• Complaint — file a complaint with a data protection authority (e.g., ICO in the UK, your state attorney general in the US)

To exercise any of these rights, email us at policy@appstock.com. We'll respond within 30 days.

8. Security

We use reasonable technical and organizational measures to protect your information, including HTTPS encryption for all site traffic, secure password storage, limited employee access to personal data, and regular software updates.

However, no method of internet transmission or storage is 100% secure. We cannot guarantee absolute security and you use AppStock at your own risk.

9. Children's privacy

AppStock is not directed to children under 13, and we don't knowingly collect personal information from anyone under 13. If you believe a child has provided us information, contact us at policy@appstock.com and we'll delete it.

10. International transfers

AppStock is operated from the United States. If you're visiting from outside the US, your information will be transferred to and processed in the United States. By using AppStock, you consent to this transfer.

For visitors from the European Economic Area or UK: we rely on standard contractual clauses and adequacy decisions where required to protect your information during international transfer.

11. Changes to this policy

We may update this policy from time to time. When we do, we'll update the "Last updated" date at the top of this page. Material changes will be communicated via email to subscribers or a prominent notice on the site.

Continued use of AppStock after a policy update constitutes acceptance of the new policy.

12. Contact us

Questions about this policy or your data? Reach us at:

• Email: policy@appstock.com
• Postal address:
• Contact form: /contact/