Terms of Service

1. Agreement to terms

By accessing or using appstock.com (the "Service"), you agree to be bound by these Terms of Service ("Terms"). If you don't agree to these Terms, do not use the Service.

These Terms constitute a legal agreement between you and AppStock ("we," "us," "our"). We may update these Terms from time to time as described in section 14.

2. Use of the service

AppStock provides a free valuation calculator, methodology documentation, optional paid PDF reports, and educational content about app and SaaS valuations. You may use the Service for personal or business purposes, subject to these Terms.

You must be at least 13 years old to use AppStock. If you're using AppStock on behalf of a business or other entity, you represent that you have authority to bind that entity to these Terms.

3. Valuations & methodology

The valuation estimates provided by AppStock are fair-market estimates based on our published methodology and verified comparable sales data. They are intended as a reference point for negotiations, planning, or general understanding of business value.

Valuations are not:

• A guarantee of any specific sale price
• Financial advice, investment advice, tax advice, or legal advice
• An offer or commitment by AppStock to buy or sell any business
• A substitute for due diligence by buyers or sellers in actual transactions
• A formal appraisal acceptable for legal, tax, or regulatory purposes

Actual sale prices for businesses depend on many factors outside any valuation framework, including buyer competition, deal structure, market conditions at time of sale, and negotiation outcomes. AppStock makes no guarantee that any business will sell at, near, or in any relation to our estimated values.

If you need a formal appraisal for legal, tax, or regulatory purposes, consult a certified business valuation professional.

4. Accounts & communications

AppStock currently does not require user accounts for basic functionality. When you provide an email address (e.g., for a PDF report or newsletter), you agree that we may contact you about:

• The specific service you requested (e.g., delivering your PDF report)
• Updates to the methodology that may affect your valuation
• New features and content (only if you've opted in)
• Important service announcements

You can unsubscribe from non-essential communications at any time using the unsubscribe link in any email.

5. Intellectual property

All content on AppStock — including the methodology, comparable sales database, articles, design, code, and trademarks — is owned by AppStock or our licensors and is protected by copyright, trademark, and other intellectual property laws.

Permitted use:

• Read and reference content for personal or business use
• Cite our methodology in negotiations, articles, or business documents (with attribution to AppStock)
• Share links to AppStock pages on social media or in private communications
• Quote brief excerpts (under ~150 words) with attribution

Prohibited use:

• Reproduce significant portions of the methodology, content, or database without written permission
• Resell, sublicense, or commercially redistribute AppStock content
• Scrape, mirror, or systematically download our content or database
• Remove copyright notices, attributions, or trademarks
• Train AI models or LLMs on our content without explicit written permission

The "AppStock" name and logo are our trademarks. You may not use them without permission except for normal references to our service (e.g., "according to AppStock's methodology...").

6. User-submitted content

If you submit content to AppStock — including comparable sale submissions, contact form messages, methodology feedback, or any other voluntary submission — you grant us a worldwide, non-exclusive, royalty-free license to use, store, reproduce, modify, and publish that content in connection with operating and improving the Service.

You represent that any content you submit is accurate to the best of your knowledge, doesn't infringe anyone else's rights, and doesn't violate these Terms or applicable law.

We may review, edit, or remove user-submitted content at our discretion, including for accuracy, relevance, or compliance with these Terms. We're not obligated to publish any submission.

7. Prohibited conduct

You agree not to:

• Use the Service for any illegal purpose or in violation of any law
• Submit false, misleading, or fraudulent valuation information
• Attempt to gain unauthorized access to our systems, accounts, or data
• Interfere with the operation of the Service (e.g., DDoS, automated scraping, exploiting bugs)
• Impersonate AppStock, our employees, or other users
• Harvest information about other users
• Send spam, malware, or harmful content through our forms or email
• Reverse-engineer, decompile, or disassemble any part of the Service
• Use the Service to compete directly with AppStock

We may suspend or terminate access for users who violate these rules, with or without notice.

8. Third-party services

AppStock may contain links to third-party websites and services (e.g., brokers like Empire Flippers, Acquire.com, FE International). These are provided for convenience. We don't control, endorse, or take responsibility for third-party content or services.

Any transactions you enter into with third parties (including broker referrals) are solely between you and that third party. AppStock may receive a referral fee for connecting you to certain third parties; we'll disclose this when applicable.

9. Disclaimers

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT.

We do not warrant that:

• The Service will be uninterrupted, error-free, or secure
• Valuations will accurately reflect actual sale prices
• Information on the site will be accurate, complete, or current
• Any errors in the Service will be corrected

You use AppStock at your own risk. Any decisions you make based on our content — including decisions to buy, sell, hold, or invest in any business — are your own responsibility.

10. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, APPSTOCK AND ITS OWNERS, EMPLOYEES, AND CONTRACTORS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES — INCLUDING BUT NOT LIMITED TO LOST PROFITS, LOST OPPORTUNITIES, OR LOST DATA — ARISING FROM YOUR USE OF THE SERVICE, EVEN IF WE'VE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

Our total liability for any claim arising from these Terms or your use of the Service is limited to the greater of (a) $100 USD or (b) the amount you've paid AppStock in the 12 months prior to the claim.

Some jurisdictions don't allow the exclusion of certain warranties or limitations on liability, so some of the above may not apply to you.

11. Indemnification

You agree to indemnify, defend, and hold harmless AppStock and its owners, employees, and contractors from any claims, damages, losses, or expenses (including reasonable attorney fees) arising from your use of the Service, your violation of these Terms, or your violation of any third-party right.

12. Termination

We may suspend or terminate your access to the Service at any time, for any reason, with or without notice. You may stop using the Service at any time. Provisions of these Terms that by their nature should survive termination — including intellectual property, disclaimers, limitation of liability, and indemnification — will survive.

13. Governing law

These Terms are governed by the laws of [your state, e.g., North Carolina], United States, without regard to its conflict-of-law principles.

Any dispute arising from these Terms or your use of the Service will be resolved in the state or federal courts located in [your county, e.g., Mecklenburg County, NC]. You consent to the personal jurisdiction of those courts.

If any provision of these Terms is found to be unenforceable, the remaining provisions will continue in full force and effect.

14. Changes to terms

We may update these Terms from time to time. When we do, we'll update the "Last updated" date at the top of this page. Material changes will be communicated via email to subscribers or a prominent notice on the site.

Continued use of AppStock after a Terms update constitutes acceptance of the new Terms. If you don't agree to updated Terms, stop using the Service.

15. Contact

Questions about these Terms?

• Email: legal@appstock.com
• Postal address:
• Contact form: /contact/