AppStock
What AppStock is
AppStock is a published valuation framework for mobile apps and SaaS businesses. Think of it as Kelley Blue Book — but for the apps and software products you build, instead of cars you drive.
Every valuation we produce is computed from a transparent methodology grounded in 1,000+ verified deal data points from Flippa, Acquire.com, FE International, Software Equity Group, and SaaS Capital. Disagree with our number? You can see exactly how we got there, line by line.
The methodology is free. The basic valuation tool is free. The detailed PDF report is optional, and only if you want comparable sales and broker recommendations on top of the calculator output.
Why this exists
Three things motivated the launch of AppStock:
Who's behind it
AppStock is founder-led by [Your Name], based in [Charlotte, NC]. [1-2 sentences about your background — apps you've built or sold, years in the industry, anything that makes the methodology credible. Example: "After ten years building and shipping mobile apps and selling two of my own, I kept hitting the same problem — there's no neutral place to figure out what an app is actually worth before going to market."]
[Optional second paragraph — your goals for AppStock, what you're trying to build over the next 1-3 years. Example: "AppStock is being built deliberately and openly. The methodology launches as v1.0 with 50 verified comparable sales; the goal is 500 by end of year and 2,000 by year two. Every quarter we'll publish updated multiples and add new categories."]
AppStock is not affiliated with any broker, acquirer, or marketplace. We earn from optional detailed reports and (eventually) broker referrals — never from biasing valuations up or down. If we ever change that model, we'll say so here first.
How AppStock makes money
Three revenue streams, in order of how we plan to use them:
- Detailed PDF reports — paid upgrade from the free calculator. Includes 5 comparable sales, broker recommendations, and a one-page summary you can share with buyers.
- Broker referrals — when a seller is ready to list, we refer them to vetted brokers (Empire Flippers, FE International, Acquire.com, etc.) and earn a referral fee on closed deals. This does not influence valuations.
- Subscription access to the comparable sales database — for serial acquirers, brokers, and investors. Coming once the database hits 500+ verified deals.
What we will never do: take money from anyone in exchange for higher valuations, hide the methodology, or sell user data to acquirers. The whole business depends on the methodology being trusted.
What's next
AppStock is being built openly over the next 18 months. Public roadmap:
- Q2 2026 — Methodology v1.0 published. Free valuation calculator live. First 50 comparable sales in the database.
- Q3 2026 — Detailed PDF reports launched. First quarterly AppStock Index published with median multiples by category.
- Q4 2026 — 200+ comparable sales. Methodology v1.1 with refined retention adjustments based on real comp data.
- 2027 — 500+ comp sales, broker partnership program, subscription access to comp database for power users.
We'll update this page as we hit milestones — and as honestly when we miss them.