Based on 1,000+ verified deal data points

What's your app actually worth?

Get an instant fair-market valuation for your mobile app or SaaS business. Transparent methodology, real comparable sales, no signup required.

Free instant estimate Published methodology No fluff, no hype
Business type
Financials
Total monthly subscription or recurring revenue, in USD
$
Your seller's discretionary earnings as % of revenue. 60-80% is typical for SaaS, 40-60% for mobile.
%
Quality factors
For SaaS use NRR; for mobile use Day-30 retention. Pick the closest match.
// How it works

Transparent valuations,
not black-box estimates

Every valuation is computed from a published methodology backed by verified deal data. Disagree with our number? You can see exactly how we got there.

// 01
Enter your numbers
Tell us about your business — revenue, retention, growth, platform mix. The calculator runs in your browser. We never store your inputs unless you ask for the detailed PDF report.
// 02
See the live valuation
Get a fair-value estimate with a low and high range, plus a breakdown of every adjustment applied. Watch the number change as you tune your inputs.
// 03
Get the full report
Optional: drop your email for the detailed PDF with comparable sales, broker recommendations, and a one-page summary you can share with potential buyers.
// Why AppStock

Built for builders who want a real number

Most valuation tools spit out random multiples. We publish our methodology, cite our sources, and update quarterly as the market shifts.

📊
1,000+ deal data points
Sourced from Flippa, Acquire.com, FE International, SEG, and SaaS Capital. Published in our methodology.
📖
Open methodology
Every multiple, every adjustment, every assumption is documented at /methodology/. No black boxes.
🔄
Updated quarterly
SaaS multiples shift with the market. Our framework is reviewed every quarter and revised when the data calls for it.
⚖️
Honest limitations
We tell you where our framework is most and least confident. Your situation may justify higher (or lower) than our estimate.
// Tools for builders & creators

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Some AppStock tool guides contain affiliate links. Recommendations remain editorially separate from the valuation calculator.
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// Read the methodology

How AppStock values apps and SaaS businesses

The full 22-minute methodology document covering every input, every adjustment, and the data sources behind them. Published openly so you can challenge or improve it.

Read methodology v1.0 → Try the calculator

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